Chilli Beans sponsors major international concerts and festivals such as Rock in Rio, DJ Fatboy Slim, Belgian band Vive la Fête, and the broadcast of Paul McCartney’s concert in Brazil. This is a way to link Chilli Beans with the show business, strengthening its image as a creative and fresh brand. Recently, Chilli Beans sponsored FYF, the most famous independent music festival in California.

Chilli Beans also continually invests in TV broadcast networks by throwing and sponsoring parties for the reality show Big Brother Brazil.

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