Store Experience

Chilli Beans’ stores feature modern and innovative design in a fresh and versatile environment, where the products are displayed in an objective and provocative way.


The space attracts the customer’s attention through a hands-on and easy sampling of our collections. Our sales associate/customer interaction is based on a friendly and relaxed approach. Our goal is to offer not just a shopping experience, but a relaxed atmosphere focused on creating an interaction with the brand.

Exclusive Brand Territory


Our store engages the consumer with the brand’s philosophy and lifestyle through its collections. This concept creates the differentials that define Chilli Beans’ identity through our successful strategy, evidenced by over 550 stores and kiosks and making us the largest accessories franchise chain in Latin America.

Chilli +


Chilli Beans was the first brand in Brazil to launch the Digital Mirror, a virtual dressing room where people could take their own pictures with the sunglasses on. In 2012, in partnership with IBM, Chilli + was launched. It featured the same interaction from the previous version, with added connection to social networks and CRM support.

Chilli Beans at 3rd Street Promenade, Santa Monica, CA:

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